Environmental news, like most news today, is enmeshed in the scare-of-the-week syndrome: "If it bleeds, it leads."¹ Reporters, seeking facts instead of truths, usually leave little room for in-depth coverage of scientific or environmental issues. At the same time, environmental stories have grown to be among the stories most widely reported on.²

As an environmental attorney, chances are that sometime during your career you will be involved with the media — in print, on radio, or before a camera. Watching how pollution enforcement has developed over the last two decades has convinced me that environmental attorneys would benefit by learning a few important communication techniques.