Leveraging Climate Choice Architecture for Effective Behavior Change

August 2024
Citation:
54
ELR 10649
Issue
8
Author
Tabitha A. Scott

Prof. Felix Mormann’s introduction in Climate Choice Architecture masterfully highlights the pivotal role of behavioral change in tackling the global climate crisis, and underscores the profound impact of choice architecture—subtle changes in decision environments—on influencing climate-conscious decisionmaking. Drawing from the seminal works of Nobel Laureate Richard Thaler and Prof. Cass Sunstein, Professor Mormann champions the strategic use of small “nudges” to guide individuals and organizations toward sustainable outcomes. The Comment highlights three aspects of the article that resonated with their own experiences and research: the identification of positive, shared outcomes, the utilization of nudges, and application of modern technology for implementation and consistency.

Tabitha A. Scott is the Executive Sustainability Officer at Gilbane Building Company and has led sustainability and innovation for three large global organizations.